Welcome to
The Reframing Reactivity Trainer's Toolbox
and PRO Course! 

On Lead Reactivity

Learn how to assess, support and create transformation for your clients with dogs who struggle out and about.

Reactivity in the Home

Understand how to work effectively through situations arising in the home environment.

Frustration or Fear?

Learn how to expertly read dogs and transfer this information to your clients.

Early Bird Member Launch Now Open!

Do you want to work with reactive dogs but don’t feel you know enough?  

Are you an experienced with reactivity but looking to up level your skills and expertise?

The Reframing Reactivity Trainer's Toolbox and PRO Course is exactly what you need!

This intensive professional online program goes deep into the theory behind what we do to support reactive dogs and their people but is also immensely practical. It goes beyond traditional dog training approaches to addressing reactivity and takes a holistic approach to transforming both ends of the lead. Drawing on techniques from transformational coaching, games research, self-acceptance, psychology and productivity as well as positive dog training and behaviour modification, Animal Centred Education (ACE) and TTouch to provide a comprehensive yet practical solution to living and working with reactivity.  


Through the PRO course you will learn:
* What reactivity is, what it is not and why it affects your clients so badly

* How to read dogs and predict how they will react in different situations

* How to get your clients out of the threat mindset, deal with negative self-talk and stay positive

* How to build resilience and reduce stress in your clients and their dogs

* How to keep your client’s dog happy and healthy without always going for a traditional dog walk

* How to eliminate triggers for reactivity

* How to support your clients to deal effectively with hazards

* How to select appropriate equipment and handle any dog kindly and safely

* Kind training techniques to help dogs self calm, connect with their human and handle triggers
 
* How to structure individual and group sessions effectively, whether face to face, online or hybrid

* How to coach all different personality types to get the best outcomes

You will leave the course with new tools to support your clients and build a thriving business working with reactive dogs.

Doors to The Reframing Reactivity Trainer's Toolbox and PRO Course are now OPEN for Early Bird member access!

WHAT YOU GET AS A MEMBER OF THE PRO COURSE!

Everything you need to coach your reactivity clients to success

1 X 60-MINUTE MASTERCLASS
PER WEEK

EXTENSIVE LEARNING MATERIALS
EXCLUSIVE FACEBOOK COMMUNITY
WEEKLY EXERCISES
OPPORTUNITIES FOR COACHING PRACTICE
OPPORTUNITY TO QUALIFY AS A 'YOUR END OF THE LEAD' APPROVED COACH
LIFETIME ACCESS
ABILITY TO CONTINUE LEARNING THROUGH AUDITING AND COACHING UPON COMPLETION

WHAT'S IN THE TOOLBOX?

Within the Toolbox you will receive everything you need to instantly revolutionise your business, provide unparalleled support to your clients and scale up your training programs.

HIGH QUALITY VIDEO VAULT 
Full series of unbranded, high quality, step by step tutorial videos split into core areas: Understanding Reactivity, Understanding the Human, Understanding the Dog, Reset to Baseline, Set up for Success, Changing behaviour, Making walks work, Peaceful home life.

BEHAVIOUR MODIFICATION PLANS 
To support working with in home and on property reactivity, lead reactivity, noise reactivity, novel objects reactivity, resource guarding and handling issues

STUDENT WORKBOOKS AND LEARNING RESOURCES 
Enable your students to track their progress and maintain training momentum throughout coaching with personalisable workbooks, trackers and themed challenges  

CUSTOMISABLE TEMPLATES 
Add your own branding and personalised touch to the learning handouts, workbooks and student resources with ease.  

EXPERT CONSULTATION STRATEGY 
Unlock our tried and tested consultation strategy to ensure you are able to accurately interpret underlying issues from observed behaviours in dogs who are struggling with over-reactivity and know how to navigate them

LEAD GENERATION
Simple, effective and easy to implement lead generation strategies that REALLY work with easy to edit templates to get you started immediately.

We are currently creating the content and as a an early bird member you will have the chance to shape the development of the toolbox as well as having access access to the materials before anyone else!

Transform your clients STRUGGLES to SUCCESSES and unlock your true potential

Course with Toolbox Pricing

MEET YOUR INSTRUCTORS

Janet Finlay APDT ACE Instructor TTouch3

Author of Your End of the Lead

 Janet Finlay will be leading this programme. She has been working with dogs professionally for over 15 years and for the past 10 years has worked exclusively with reactive dogs - both with pet parents and trainers. She is author of the best-selling book, Your End of the Lead, which outlines her unique, holistic approach to working with reactivity from both ends of the lead. She is an ACE (Animal Centred Education) Instructor, a member of the APDT UK (01046) and a TTouch Practitioner Level 3. She is also a qualified coach for people. She lives in Northumberland in the far north of England with her two dogs Martha and Otter.

Ellen Nauman CBATI CPDT-KA

Ellen Naumann (CBATI, CPDT-KA) is a dog trainer of over ten years, best known for her work with the certification of trainers in Behavior Adjustment Training. She has coached and mentored trainers globally, worked and volunteered in shelters, and continues to help her private clients reduce and reframe reactivity.

Yo Armendariz KPA CTP CBATI 

Co-Founder of Empowered Dog

Yo Armendariz KPA CTP CBATI is on a mission to make training effective and enjoyable for dogs, their handlers, and for dog trainers all across the world. This means optimizing positive reinforcement techniques across globe. Yo breaks down complex skills into bite-sized, accessible pieces, and develops practical techniques that leave her students with a sense of achievement and success.  

 Yo is fascinated by the behavior and learning, and very passionate about bringing forward-looking, science-based solutions to the Dog Training World. She brings her knowledge of business, training, motivation and content creation to Empowered Dog.

Michelle Dart IMDT APDT ABTC  

Co-Founder of Empowered Dog

Michelle Dart IMDT APDT ABTC is dedicated to building a better future for dogs and their owners all over the world. Her goal is to set puppies up for the best start by helping owners to better understand their canine companions and develop a deep bond built on trust. She particularly enjoys teaching tricks and helper dog tasks as well as coming up with creative training challenges that are immensely fun to take part in and help dogs and their owners forge skills that will last a lifetime.

Her skills in developing fun, creative and effective training solutions are an asset to Empowered Dog. 

Michelle Dart IMDT APDT 

Co-Founder of Empowered Dog

Michelle Dart IMDT APDT is dedicated to building a better future for dogs and their owners all over the world. Her goal is to set puppies up for the best start by helping owners to better understand their canine companions and develop a deep bond built on trust. She particularly enjoys teaching tricks and helper dog tasks as well as coming up with creative training challenges that are immensely fun to take part in and help dogs and their owners forge skills that will last a lifetime.

Her skills in developing fun, creative and effective training solutions are an asset to Empowered Dog.